Artist: Pieter Lategan Graphic Design Scrapbook
Title: Ready for Black Friday
Dimensions: 900 x 630 px
Program Use: Photoshop
Style: Pop Art
Place of Origin: Pretoria, South Africa
Please don’t get confused with my Graphic Design Scrapbook. It is a graphic design of pictures which I got from the internet. There are so many pictures and artworks on the net that you can basically just jump in and do something and use it and it looks good.
I got these two photos from a free photo website and I got a bubble creator on the internet and I create my own bubble with my own wording.
I used a graphic design image of the women and a painting together to give a bit of contrast. The bubble is very Pop Art and then Black Friday which is around the corner. I also brand the artwork with my logo and name.
Warhol’s motto, for example, was, “I think everybody should be a machine,” and he tried in his art to produce works (art) that a machine would have made.
Pop Art was a major shift in the direction of modernism. It was far from “High Art or low culture Art” themes of morality, mythology, and classic history. It was commonplace objects and people of everyday life. Pop Art became one of the most recognizable styles of modern art. The characteristics of Pop Art is that the concept had no hierarchy of culture and this art may borrow from any source.
When you look at the background of Andy Warhol was that he was a highly successful magazine illustrator and graphic designer, Ed Ruscha was also a graphic designer, and James Rosenquist a billboard painter. Their background in the commercial art world trained them in the visual vocabulary of mass culture as well as the techniques of realms of high art and popular culture.
When you look at today’s graphic designers you will find that the computer with the best graphic design programs can make all of this a reality. I think there is still a need for good illustrators in this field. Basically what I am saying is go back to the drawing board.